Franchise Information

The Concept

Five Steps to Owning

Questions and Answers

Bellini Franchise Application

 

 

THE CONCEPT

Baby yourself!

For 25 years, Bellini has offered European-designed juvenile furniture and accessories to the country’s most discriminating shoppers. Our one-of-a-kind products paired with our carefully selected franchise-partners make Bellini one of the nation’s most unique and exclusive specialty retail boutiques.

Today's infant and juvenile product market is full of older and more affluent first-time parents who are willing and able to lavish the best of everything on their children. These big spenders are wiser, too—and that's why they love our grows-with-the-child concept in furniture design.

In addition to stylish, hardwood juvenile furniture, Bellini franchise boutiques also feature an extensive collection of made-to-order bedding, customized wall hangings, original artworks, lamps, strollers and high chairs. Desks, desk accessories, trundle beds, shelves and mirrors bring customers back year after year. Many items are available exclusively through Bellini.

We'll take care of you, too! As a Bellini franchise owner, you're entitled to the same top- drawer treatment as our customers. Our Franchise Agreement provides for a specific location and a designated area of exclusivity. We have invested years of research and development in our business to ensure your success as a franchise. From boutique location to product display to merchandise selection, we hold your hand every step of the way!

 

 

FIVE STEPS TO OWNING

  1. Review the Program Thoroughly
    After you have read all of our material thoroughly, contact us with any questions that you may have. Please contact the franchise office below that corresponds to the territory that you are interested in.

     

    Territory Inquiries:
    • East of the Mississippi
    • State of Arizona



    Contact:
    Director of Franchise Development
    East Coast
    888-472-BABY (2229)

    franchise_eastcoast@bellini.com

    Territory Inquiries:
    • West of the Mississippi
    • State of Michigan
    • State of Indiana


    Contact:
    Director of Franchise Development
    West Coast
    888-472-BABY (2229)

    franchise_eastcoast@bellini.com



     
  2. Complete and Submit Franchise Application
    Complete and return your confidential Franchise Application. Returning your Franchise Application does not obligate you in any way; however, it does indicate your level of interest in our program and allow us to review your qualifications.

  3. Visit the Bellini Franchise Sales Office and Company Stores
    After we have thoroughly reviewed your qualifications, we will contact you to address any questions that you may have. At this time, we can also arrange for you to visit the Bellini Franchise Sales Office. The full cost of your transportation will be reimbursed when you sign your Franchise Agreement. This visit will allow you to take a closer look at Bellini stores and facilities. You will have the opportunity to meet the key people who will provide training and support.

  4. Review Our Uniform Franchise Offering Circular
    During your visit to our Franchise Sales Office, we will provide you with our Disclosure Document and Franchise Agreement. You will have the opportunity to review these documents and have all of your questions answered.

  5. Sign the Franchise Agreement
    The final step is signing the Franchise Agreement and submitting your initial franchise fee.

 

 

QUESTIONS AND ANSWERS

 

Q: What type of franchise is available?

A. The Bellini Franchise Agreement is for a specific location with a designated area of exclusivity. We will establish an area of exclusivity adjusted to market conditions, shopping patterns and population density surrounding your territory location, within which no other Bellini store will be developed.

 

Q: What is the total investment required to open a Bellini store?

A. The total investment in a Bellini franchise ranges and is approximately $220,000 depending on several factors: size of store, projected sales, amount of necessary leasehold improvements and construction costs in your area.

The estimated ranges are as follows:

Franchise Fee $25,000
Inventory $60,000 - $85,000
Leasehold Improvements, Equipment, Furniture, Fixtures, Accessories $50,000 - $110,000
Working Capital, Security Deposits and Pre-Opening Expenses $14,500 - $38,000
Additional Funds (Three Months) $10,000 - $20,000
Total $159,500 - $278,000

 

Q: How much of the total investment can be financed?

A. Bellini does not directly provide financing. However, we have a national loan program arrangement with the nation’s leading small business lender, or, alternatively, we can assist you in obtaining financing through the financial institution of your choice.

 

Q: What is the average size of a Bellini boutique?

A. Our boutiques are planned at a minimum of 3,500 square feet, with a recommended storage area on or near the premises of approximately 1,000 square feet. Many of our boutiques are much larger.

 

Q: How do I purchase inventory?

A. Bellini's exclusive furniture products are available only to you. Bellini also provides merchandising services for related furnishings and accessories. This is necessary to maintain our image and quality control. The initial inventory mix is approximately 2/3 furniture and 1/3 related accessories.

 

Q: What type of training do I receive?

A. All franchise owners must attend an extensive Franchise Training Program. We provide, at no charge, personnel, materials and equipment. You are responsible for all other expenses, including transportation, lodging and meals.

 

Q: What type of continuing operations assistance do I receive?

A. As an owner, you will receive the Bellini Operations Manual which covers all facets of our operation. This manual is updated from time to time to adjust to new products and procedures. Periodic visits will be made to your boutique by our management. They will consult with you on all aspects of your store.

In addition, you will receive ongoing support and assistance, including company communications, management information, and cooperative advertising and marketing tools. Additional owner assistance includes site selection, lease negotiation, store design, merchandise buying and guidance, and the monitoring of cash flow and budgets.

 

Q: How long does my franchise last?

A. The term of the Franchise Agreement is 10 years with two additional 10-year renewals at your option.

 

Q: May I sell my Bellini franchise?

A. Yes, however, just as we reserve the right to approve you as an original franchise owner, we reserve the right to approve any subsequent buyer.

 

Q: I’m ready to learn more! What’s next?

A. For additional franchise information, please contact the franchise office below that corresponds to the territory that you are interested in. We will respond promptly to arrange a mutually convenient meeting.

Territory Inquiries:
  • East of the Mississippi
  • State of Arizona


Contact:
Director of Franchise Development
East Coast
800-332-BABY
franchise_eastcoast@bellini.com
Territory Inquiries:
  • West of the Mississippi
  • State of Michigan
  • State of Indiana

Contact:
Director of Franchise Development
West Coast
888-77-BABY1
franchise_westcoast@bellini.com

 

 

 

BELLINI FRANCHISE APPLICATION

This is your first step toward owning a Bellini franchise boutique!

After we review your qualifications, our entire organization will be available to you for any further information that you may need. The submission of this form does not constitute an agreement by either party and is purely for informational purposes.

Thank you for your interest in the Bellini Franchise Program!

Download Application (PDF Download Here)