At Bellini and as new parents we are always on the mission for the latest and greatest product to make our busy days easier.  Danzo baby bags does that and much more, they add style and organization in just the right places.

Danzo started from 2 busy parents living in New York City, Gary and Alyssa Apple. Aside from their demanding day jobs, they are parents to two little girls. They found all of their diaper bags were basically the same. Yes, some were more stylish than others, but in the end, things were just stuffed in with no rhyme or reason, and inevitably something was forgotten. After that happened one too many times, their idea of Danzo – with its unique patent-pending system of clear interchangeable velcro labeled pockets – was born.

We wanted to know more from the founder of danzo baby and had the opportunity to chat with Gary Apple.

1.We love that you and your wife created a diaper bag that makes new parents day to day activities easier, what inspires you today to keep creating functional (and super cute) diaper bags?

We love helping make life just a little easier for new moms and dads. As parents of two little girls whom we adore, we know how hectic life can be between work, school, sports, dance, play dates, etc….and so we try and do our part to help make things run a little more smoothly.

Our system of forget-me-not clear pockets with interchangeable velcro labels, was the brainchild of Alyssa after she forgot one too many things. (We all know how hectic life can be after having a new baby).  We also wanted to design a bag that would not scream diaper bag because we believe being a parent is the coolest thing in the world, and that there is no need to abandon a great sense of self and style just because you have had a baby.  Thus our continuing quest to combine amazing functionality with beautiful bags, that can be used both during and after the time of new motherhood and fatherhood.

2. What 3 words best describe danzo baby?

Innovative, practical, stylish.

3. Which style bag is your best seller?

Our Hobo bag has been our best seller since day one, and continues to be our best seller, along with our Retro Bag. (Both come in 6 colors) We have also recently introduced our San Ysidro Hobo which is the same shape as our traditional Hobo, but is made of an amazing durable nylon fabric that comes in vibrant, eye popping colors.  The San Ysidro Hobo is available right now in Pumpkin Orange, Ruby Red and Grass Green.

4. Do you have any future plans you would like to share, maybe new designs or any new products added to the collection?

Beginning in February our San Ysidro Hobo is also going to be available in Popsicle Blue and Raspberry.  We are also in development on a really cool diaper bag this is going to be both elegant and durable, and we expect it out on the market in the next 6 months.

You will have a chance to get your very own danzo bag during our Monday Night Giveaway at 5:00 pm est on our facebook page…stay tuned…..

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Bellini is an international juvenile furniture company in business for almost 30 years. Visit us at for more information.
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