Last night was the first Bellini Belly In-Store Event at the revamped NYC Upper East Side store. Moms and their bumps (and some dads) came out for a night of shopping, amazing giveaways, and workshops with the experts.
Malika, Bellini’s Gear Guru, was on hand to educate soon-to-be parents on strollers, car seats, and more. I was fortunate enough to be part of the event as well, providing a how-to for nursery planning: setting it up, organizing, stocking, and the essentials, using my expertise as a maternity consultant.
The best part of the evening was watching the moms walk away with amazing swag. Not only did they each receive a gift bag of products from brands like Aden & Anais Mum & Bub and Mixie Baby along with a Bellini gift card, they won giveaways! We gifted two Ergo Baby carriers, starting at $135, Aden & Anais swaddles & sleep sacks, but the big winner of the night walked away with an Orbit Baby stroller, retailing at $800.
The moms and dads left the event with full tummies and a firsthand look at amazing Bellini furniture and baby essentials, armed with knowledge on how to prepare for their arrivals.
We look forward to more Bellini Belly events later in the year!