We love to find super soft, cozy, adorable blankets for babies, for a mom it’s a nursery and stroller “Must Have”! Max Daniel blankets are made of the finest quality materials, machine washable, and made in the USA. Max Daniel Baby was founded in 2003 and is based in Los Angeles.  It has grown from a small specialty business to a full operation catering to major television studios and stores nationwide. The Max Daniel Baby line has become known for its funky, and fashion-forward prints. You can find it all over America, Internationally and celebrities love can’t get enough of them.  Celebrity mom’s Jennifer Lopez, Nicole Kidman, and Jennifer Garner have been spotted cuddling their little ones with Max Daniel blankets.  Most recently Max Daniel adult throws were selected by Ryan Seacrest in December 2012 as a Top Pick Holiday Gift, and the baby collection was featured with Mario Lopez on Extra the same month! We recently had the chance to chat with  founder of Max Daniel Designs, Eden Heinsheimer. We have the scoop on what inspires her and what exciting things she has  in store next.

1. What inspired you to start your own company and design yummy blankets for baby?

Leaving a successful career as an American diplomat, I returned to my native Los Angeles in 2002 to start a family. By 2003, I opened a small luxury gift business out of my garage. Among the products, chic baby and adult throws were quickly snapped up as the must-have gift items by Andrew Lloyd Weber’s staff and by television networks and studios including CBS, Paramount, the CW and ABC for their talent and executives. Years later, the company Max Daniel Designs, Inc., named after my  first son Max Daniel,  is now seen with the hottest celebrity parents and thousands of fine boutiques across the US, Canada, Europe, Australia, Japan and more!

2. Describe 3 words that best describe Max Daniel Blankets.

Silky soft, cozy and luxurious.

3. Who is behind the name “Max Daniel”?

As all parents will agree, having children changes everything in your life! My first son is Max Daniel – he was the inspiration to start this company. He and his brother Leo are what keeps it fun and fresh, and always remind me of the most important thing about our blankets: that there’s nothing like tucking in your child at night and seeing them happy and snuggled up in their beds. It makes me so proud and happy to think that so many children and parents are using Max Daniel throws during those tender moments and feeling the same.

4. Do you have any future plans you would like to share, maybe new collections or new products?

We are very excited to have just launched the very hot new Black Jaguar print. It is doing AMAZING- we are so thrilled with the reception and so grateful our fans are loving them! It keeps us inspired to keep pushing forward with even more unique, trendy, funky and fashion-forward colors and prints. With our rapidly expanding clientele and inspiration from so many different outlets, especially our facebook followers, the opportunity for creativity is boundless…

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Bellini is an international juvenile furniture company in business for almost 30 years. Visit us at www.bellini.com for more information.
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